Here are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made.
For starters, PPC:
Offers quick entry.
Results are easy to measurable and track.
Works well with other marketing channels.
Provides a wealth of useful data
PPC will have a significant – and positive – impact on most businesses and makes. If you aren’t doing any PPC promoting, you’re likely losing out on valuable traffic and revenue.
Need to make the case for PPC advertising? Here are simply seven powerful edges of exploitation PPC.
1. PPC Contributes to Business Goals
This is usually the foremost compelling reason to use PPC advertising. PPC will assist you to come through a massive variety of business and promoting goals. These goals vary from high-level complete exposure and thought leadership to a hot lead submission or e-commerce sale.
Nearly any form of conversion goal will be half-track. PPC could be a powerful tool for positioning web site traffic drivers to end-goals.
In the era of content promoting and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Regardless of the set of known goals, PPC campaigns will be discovered effectively.
2. PPC Is Measurable & Trackable
A major advantage of PPC advertising run through Google Ads is that it’s straightforward to live and track. Simply use the Google Ads tool in combination with Google Analytics.
You’ll see high-level performance details together with impressions, clicks, and conversions (based on the outlined business goals).
There’s no mystery to your PPC performance. Stats square measure pronto accessible and show however your campaigns square measure playacting and what reasonably traffic and results they’re driving for your budget.
In different advertising and selling channels, the image isn’t as clear for attribution of the budget to direct results.
When you send your PPC traffic to dedicated landing pages and track it all the thanks to conversion victimisation Google Analytics, you’re ready to clearly see what you spent and what it drove in terms of your end goals. No signboard or magazine ad will attribute to sales like that.
3. Quick Entry
Even if you’re a decade behind your competitors on jumping into PPC selling, you’ll be able to rise up and running quickly with a touch little bit of optimisation. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that Google Ads offers within minutes of launch.
When compared to different channels like email and organic social, you’ve got the advantage of targeting individuals outside of these WHO square measure already awake to your complete, and you aren’t restricted to your existing followers or client lists.
PPC allows you to quickly forged a good internet to search out new prospects and customers.
Plus, most of the work is finished among the PPC advertising platform — from the analysis to campaign build out, to writing ads. You can rise up and running quickly with least involvement of your development groups, except for facilitate fitting conversion chase and any desired landing pages.
4. You’re in Control
While there ar many nuances relating to default campaign settings, you ultimately have management over a large vary of choices for the way you reach potential customers. This starts with the keywords or placements you decide on to focus on and the way restrictive you wish to be.
You also have heaps of budget flexibility if you wish to start out little. You can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases).
If you’re seeing positive results, you’ll proportion now. And if you wish to require a chance, you’ll continually pause and stop your ad pay promptly. This is onerous to try to to with alternative in progress selling campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.
Google Ads’ auction and the algorithm involved has the final say as to where your ads will be positioned and what you’ll spend when compared to competitors. The alignment of the connection between your landing pages and also the keywords and ad copy will hurt or assist you. The good news is that you simply have the pliability to form fast edits and to optimize whereas your ads are running, and to undertake new tests a day if you would like. There’s not a long cycle from edit to deployment that you see in other mediums, and if an ad stinks, you can pull it without having to let it finish out a contracted media cycle.
5. PPC Works Well With Other Marketing Channels
Content selling has confiscated the digital selling world and content plans and calendars square measure the norm in most businesses currently. With the investment in manufacturing original and distinctive content to support the client shopping for the cycle and establish thought leadership positioning, Google Ads is Associate in a Nursing engine which will drive guests to content a lot of quickly and improve the ROI on your content investment.
PPC and SEO work well along because the impressions and opportunities for traffic square measure usually to an equivalent audience — the individuals’ victimisation Google to seek out data, services, or products. The performance information of impressions, clicks, and conversions from Google Ads will offer nice insight and direction on a keyword-by-keyword basis for wherever to rate SEO efforts.
On the flip aspect, organic traffic performance data and SEO strategy can also advise PPC if the data is available. All of this helps align with content marketing and ensures that efficiencies are gained and business end goals are not siloed.
Google Ads remarketing is a great avenue to keep site visitors engaged, regardless of how they found your site. Remarketing ads square measure shown to people that visited and left your website and square measure supported specific rules or audiences you choose.
There square measure different cases wherever PPC will facilitate give knowledge or an alternate to ancient marketing activities. PPC can even be directly compared to ancient mail with prices per impression and conversion. If you’ll be able to shift faraway from costlier ancient selling to strategies that give period knowledge and have a higher pursuit, it is a giant win.